Outbrain & Taboola are two of the leading content marketing and distribution platforms online. Using Outbrain and Taboola you can distribute content using native advertising, and by that increase brand awareness and expand the audience or readers and maybe even of clients.
Unlike banner advertising or other forms of intrusive advertising, advertising using Taboola, Outbrain and similar networks is integrated naturally in the overall user experience. The ads are customized to the users individually based on several algorithms, such as interests, browsing history and more. That way, the advertising becomes a part of the users content discovery, and the result is a higher click rate.
