Blog

A summary of news and articles published on our Hebrew internet marketing blog on April 2014 including Google Adwords April 24 update and Google Webmaster Tool new index status report, Twitter’s redesign of profile pages and Facebook’s redesign of right-hand ads, the results of a survey about mobile shopping research and Google plans to paid keywords and display them as (Not Provided).

Image: Twitter Blog

Updated Index Status on Google WMT

Google announced adding accurate data to the index status on Google Webmaster Tools, which will now report about each URL variation indexed, mainly HTTP and HTTPS protocols and verified subdirectories. This update will allow webmasters to track the indexing of all URL variations: http and https, with and without www, subdomains and subfolders.

Full post: Google Webmaster Tools updates Index Status

How Mobile Search Results Influence Shopping Research

A new survey by Local Corporation about mobile shopping behavior emphasizes the importance of top search engine ranking in mobile devices in the stages preceding the purchase. 73% of the survey participants, smartphone users from the US, indicated search engine as the leading research method on mobile, and 50% said that the search results influence their purchase decision.

Full post: Smartphone Search Results Influence on Mobile Shopping

Twitter Redesign Profile Pages Facebook Style

Twitter announced rolling out new design for profile pages. The new design include several new features including a large, Facebook-style, cover photo and an ability to pin important tweets to the top of the page and highlight the most engaged tweets.

Full post: Facebook-Like Twitter Redesign

Google will hide Paid Keyword Data

Google plans to stop passing keyword data about paid traffic, said unofficial but verified data to Search Engine Land and Ghergich & Co. blog. It means that paid search advertisers and would remain without organic and paid keyword data and would see (not provided) on all keyword reports.

Full Post: Not Provided on Google Adwords

Facebook redesigns Right-Hand Side Ads

Facebook announced redesigning the right-hand side ads. By enlarging the ads and diluting their amount, the right-hand column ads will resemble Facebook newsfeed ads. Facebook also announced updating the advertising manager by adding “ad sets”, which includes a group of ad that share the same budget, schedule and target audience. Additionally, Facebook application ads will include social buttons such as like, share and comment.

Image: Facebook

Full Post: Facebook Ads Redesign & Other Updates

New on Google Adwords

Google announced a series of changes to its advertising platform, Google Adwords, introduced as “the next generation of advertising innovations”. The updates are less drastic than last year’s enhanced campaign and they include several new tools for application advertising, conversion tracking online and offline and an improved Google Adwords interface.

Full post: Google Adwords April 22 Updates