Blog

A summary of internet marketing news and guides published on our Hebrew internet marketing blog in August 2013:

SEO Agency, In-House SEO or Freelancer?

Organic SEO is an essential internet marketing channel, and small and large websites soon discover that being on the first SERP is worthwhile. The question is how: should you build an in-house SEO team, hire an SEO agency or a freelancer? We discuss the advantages and disadvantages of each option.

Full post: SEO Consultancy Options

Facebook updates News Feed Algorithm

Facebook announced updating the News Feed algorithm and adding two new factors that affect the ranking of friends’ and business pages on users’ News Feeds: Story Bumping, which highlights old stories that are still popular, and Last Actor, which ranks the posts in real time.

Image: Facebook

Full post: Facebook New News Feed Algorithm

Google Page Speed Recommendations for Mobile Sites

Google announced their official recommendations for mobile sites’ page speed, and updated PageSpeed Insights, the free tool that provides advice on how to improve page upload time in both mobile and desktop sites.

Full post: Google updated Mobile Sites Page Speed Guidance

New Research about Users’ Behavior in Smartphones and Tablets

A new Nielsen research reveals the differences between smartphone users and tablet users in mobile shopping behavior: tablet users tend to buy online more than smartphone owners, and both users would usually use their mobile devices for shopping from home.

Full post: Tablet and Smartphone Users’ Mobile Shopping Habits

Internet Marketing Expertise in 2013

Internet marketing experts in 2013 have to be able to adjust to the frequent changes in Google algorithm and webmaster guidelines as well as to technology trends. A list of the most important fields of expertise required from internet marketing experts in 2013 will help you choose one for your online business.

Full post: Internet Marketing Experts 2013

New Experiment in Google Search Results

Google’s new experiment displays annotated search results with additional information about the sites. The information is displayed in an overlay window and it is drawn from Wikipedia or other external sources, but never from the site itself.

Full post: Google tests a new Search Results Tool

In-depth Articles in Google Search Results

Google added in-depth articles, a new search results box, currently only on Google.com in English. The in-depth articles appear at the same column as regular results, but they are not a part of the organic search results. Appearing on the in-depth articles section requires using schema.org and Google authorship markups (and obviously, writing in-depth articles).

Full post: Google Search Results In-depth Articles Section

Google Authorship FAQ

Google answered some of the most frequently asked questions regarding Google Authorship: which pages qualify for Google Authorship, how to block it from the search results, the differences between rel=publisher and rel=author tags and more.

Full post: Google answers Google Authorship Questions

Detailed Definitions on Google Search Results

Google announced updating the web definitions interface of Google.com search results in English. Improved Google definitions include synonyms, examples of word usage in sentences, words’ origins, translation to over 60 languages and a graph that displays the word’s popularity in the last 200 years.

Full post: Google to replace Internet Dictionary?

Facebook News: New Algorithm, Collaboration with Shutterstock

Facebook announced on a new news feed algorithm, developed to identify quality content using users’ feedback and about thousand different factors. Also, advertisers on Facebook will gain a free access to Shutterstock bank of images for all types of Facebook ads.

Full post: Facebook News for Advertisers and Page Owners