Blog

A summary of the posts published on our Hebrew internet marketing blog on August and September 2015.

Facebook News for August 2015

On August 2015 Facebook announced 5 notable updates including opening its Messenger app to non-users; testing Lead Ads and the See First feature, which enable users to manually rank their newsfeed updates and redesigning Facebook Power Editor and Ads Manager.

Full post: 5 Facebook Updates

Google Ranking Factors for 2015

MOZ’s 2015 Search Engine Ranking Factors report was released right before the end of the Jewish year, containing data collected from more than 150 SEO professionals, a forecast for the next year and a correlation study. As in previous years, links, keywords and content are still correlated with high rankings while spam links, duplicate and thin content have negative effect on Google rankings.

Full post: Top SEO Factors for 2015

Guide to Search Experience Optimization (SXO)

You’ve probably heard that content is king, but how can you define a good content and measure its quality? An article on Search Engine Land suggests focusing on improving the searchers’ experience and providing answers to their questions. In other words, transitioning from SEO to SXO.

Full post: How to Optimize Site for Search Experience

Google’s New Logo

Only a month after announcing about a dramatic company reconstruction, Google announced changing its logo, making it softer, simpler and more visible on smartphones and small screens.

Full post: All about Google’s Logo Redesign

Media Consumption in Israel 2015 (Google Partners Conference)

A new study by Google about media consumption in Israel was presented at the annual Google Partners’ conference and showed the growth of content consumption on the internet and mobile devices.

Full post: Google’s Study on Media Consumption in Israel

Advertising on Gmail opened on Google Adwords

Gmail advertising is no longer on beta, and is now opened to all Google Adwords advertisers. The Gmail ads will appear at the top of the Promotions tab and include two parts: the collapsed ad, which looks like a native email message, and the expanded ad that can be opened to a full landing page, with rich media, call to action and more.

Full post: How to Advertise on Gmail

Instagram Advertising opens on Israel

Facebook announced opening Instagram advertising in Israel on September 30, 2015 and provided tips and guidelines to businesses and brands that wish to integrate Instagram on their online marketing strategy.

Full post: Advertising on Instagram

How Google indexes Deep Links on Apps

Since Google started indexing deep links in apps (both Android and iOS apps) a new challenge was added to app developers and internet marketers: how to improve app content on Google search? An article on Search Engine Land explains how Google indexes app screens and what you can do to get your app content indexed and ranked by Google.

Full post: App Indexing on Google Search

New on Google Adwords: Customers Match

Google announced a new advertising product – Customer Match, which allows advertisers to upload a list of emails and target their campaigns accordingly, similar to Facebook’s Custom Audiences tool.

Full post: Customers Match on Google Adwords

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