Blog

A summary of news and articles published on our Hebrew internet marketing blog on March 2014 including small business SEO tips, Facebook pages redesign, Google search results redesign and Pinterest advertising.

Tips for Small Business SEO

SEO is one of the most important aspects in the marketing strategy of small businesses. Using some simple steps, including on-page SEO, local directory submission and blogging, a business can improve its search engine visibility and at the same time support its presence in social media, review sites and off-line.

Full post: Small & Local Business SEO

Facebook Business Page Update, the End of Facebook Organic Reach

Facebook announced updating the layout for brand pages, removing the two-column design with a single-column flow, similar to the personal profiles’ layout. In addition, a new report by social@Ogilvy indicates a continuous decline in the organic reach of Facebook page posts and predicts the demise of Facebook organic marketing

Full post: Facebook Marketing News

App Content Search using Google Search Engine

Google may be the leading search engine in mobile devices, but most mobile users consume their content via applications and use search engines less often. According to Search Engine Land, Google are trying to deal with this challenge by indexing application based content, including deep links (currently, only from Android devices).

Full post: Google to index Mobile App Content

Google removes Underlined Links

Google announced changing the search results and removing the underline mark for links, the last characteristic remained from the search engine’s early days. In addition, Google increased the titles’ font size and added “Ad” tags to paid search results

Full post: Google Search Results Redesign

Google Redesign Effect on SEO

Google’s search results redesign is not just cosmetic but it also affects SEO; by increasing the title’s font size the titles got shorter and titles optimized for 70 characters are now cut, what can lower CTR and affect SEO efforts negatively. This topic was reviewed by Search Engine Watch and Moz.

Full post: SEO Titles following Google Redesign

Promoted Pins coming to Pinterest

Pinterest will offer its advertising product Promoted Pins to wider audiences of brands and advertisers starting next month, according to Marketing Land and Wall Street Journal. Promoted Pins will be available on the website and mobile app and apparently the payment models will be CPM and CPC.

Full post: Pinterest Advertising is coming Soon

Is Google Pushing Paid Results on New Redesign?

When Google announced redesigning the search results they spoke about readability and consistency. eyequant suggests Google had better reasons for redesigning the paid search results and that the new design draws users’ intention to the top paid results in a clever and sophisticated way, without irritating the users or betraying their “Don’t be evil” motto.

Full post: Google Adwords New Design

Facebook answers Questions about Brand Pages Redesign

Facebook recently announced updating business pages design, cancelling the two-column layout and merging to one. Following page owners and Facebook marketers responses, Facebook posted answers to some of the most frequently asked questions, including the left column layout, applications and tabs and the new marketing tool Pages to Watch.

Full post: Facebook Pages Redesign Q&A