Internet Marketing News September 2013
A summary of internet marketing news and guides published on our Hebrew internet marketing blog in September 2013:
Facebook Updates Privacy Documents
Following the court settlement over Facebook “Sponsored Stories” lawsuit, the social network has updated its users’ privacy documents, especially the parts about users’ private data and the way it could be used by brands for commercial purposes. In short, by “liking” a page, Facebook users allow the liked brand to use their personal data (name, profile picture and posts) on Facebook ads.
Full post: Facebook: Brands can use your Private Data
Rosh Hashanah Blessing
Nekuda’s traditional Rosh Hashanah blessing for the Jewish New Year, this year featuring some Facebook celebrities, meme icons and other addictions.
Google+ News: Automatic Authorship & Embed Posts
Google announced adding new features to Google+: an automatic integration to Google Authorship Program, in the meantime only on WordPress and Typead blogging platforms, and an ability to embed Google+ posts on any external websites.
Full post: Automatic Google Authorship & Embedded Google+ Posts
Facebook Promoted Posts New Study
A new study by Wisemetrics about Facebook Promoted Posts proves that promoting page posts does not affect the organic reach of the page. The study found that the organic traffic of paid and unpaid posts is about the same.
Full post: Facebook Promoted Posts doesn’t affect Organic Reach
Google Trends Top & Trending Charts
Google Trends new tool, Top Charts, displays lists of the most searched search words in the US, sorted by different topics including athletes, car companies, business people, countries and more. Now the tool has a new feature, the trending button displaying the most talked about people and subjects at the moment. A new feature on Google Trends Hot Searches displays the most popular search terms for the previous month.
Image: Inside Search
Full post: Google Trends displays Trending Search Terms
Google Webmaster Tools Markup Data Helper
Google introduced a new schema markup tool, designed to help webmasters to mark structured data for various types of content including articles, events, restaurants, local businesses and others without messing with the code. The Markup Data Helper is available via Google Webmaster Tools.
Full Post: Guide to Schema Markup using Google Markup Data Helper
The End of Keyword Reports on Google Analytics
Google will encrypt all searches starting December. From the search marketer perspective, this decision means that Google analytics organic search report will display 100% “not provided” keywords. We look at the alternatives according to MOZ and ask about the reasons for Google decision: privacy issues or Google adwords promotion?
Google will encrypt all search terms – 100% not provided organic data
Introduction to Google Hummingbird
Google introduced a brand new search algorithm – Google hummingbird – which replaces the old algorithm and designed to answer complex search queries. Its main innovation is the conversational search which combines voice search with semantic and local search, and is no longer limited to Google knowledge graph. According to Search Engine Land, the new algorithm will not have an effect on SEO.
Full post: Google’s New Search Algorithm – Hummingbird