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Google has announced changing the interaction policy of the business pages on Google Plus social network. From now, business pages can communicate with all Google Plus users, including those who haven’t added them to their circles. Until now, business page owners had to wait passively for users to add them first to their circles in order to interact with them.

This change would allow businesses and brands to approach users directly using all the means available on Google social network: +1, share, comment and mention of any personal profile. That way, businesses can include Google Plus in their social media marketing strategic plan and increase their follower base actively. However, this change might also increase the amount of spam on Google Plus profile pages.

image: Google

Last month Google Plus had also launched Google+ Communities, which allow users to create groups or join ones based on interest, location, etc.; added the mobile photos application Snapspeed and added several more updates and improvements, especially for android users and Google+ hangouts clients. Earlier this month Google Plus has also revealed its number of users, which now counts more than 500 million users including 235 million active users.