Search Engine Optimization (SEO) is an online marketing channel that focuses on increasing websites’ traffic from (usually) Google’s organic search results (i.e. the regular, non-paid results). The organic search results consist of webpages, images, videos, local business and other types of results, and they are ranked “organically”, in a seemingly natural order, based on their relevancy to the user’s search query. Unlike paid search marketing (also known as search advertising and PPC), search engine optimization doesn’t involve payment to Google. Still, there’s nothing natural or organic about it.
The Main Aspects of Search Engine Optimization:
– Website’s code and hierarchy
– Content crawlability
– Keyword research
– Link building
– Site speed
– Usability issues
– and more…
At nekuda, search engine optimization and usability walk hand in hand, and we make sure that the site will be equally user-friendly and search-engine-friendly.
